Umbrella Services
Umbrella Operation has its own services that it as a Parent company offers. When a Client contracts with Umbrella Operations that have full access to the entire multi-business network at a discounted services rate. We feel this is the best business choice for a client to make sure that a secure and covered with services options to build there company.
Umbrella Services includes but not limited to:
Public Relations Management-
PR Management supervise the direct publicity programs that are designed to improve the public image of the organization that employs them. Our PR team can be called on to clarify the company’s point of view on important issues to community or public interest groups. We not only work on the public image of your company but improve the functions of the management and employee relations. We can prepare and publish the in-house newsletter or produce instructional and motivational videos in cooperation with Human Resources {HR}. We are available to draft speeches with chief executives, supervise a company’s archives, or respond to information queries from news media, stockholders, and the general public.
Marketing Management-
Umbrella will develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
- Manage and coordinate all marketing, advertising and promotional staff and activities.
- Conduct market research to determine market requirements for existing and future products and services
- Analysis of customer research, current market conditions and competitor information.
- Develop and implement marketing plans and projects for new and existing products.
- Determine and manage the marketing budget
- Develop pricing strategy
- Liaison with media and advertising
Publicist-
Umbrella Publicist team is dedicated to connecting the bridge between there clients and the press. It is their job to “market” their client to the public through media outlets. Our publicist are responsible for providing the media to your organization or company. Whether their clients are celebrities or businesses, the publicist provides answers to questions as well as represent their client, they especially work closely with the PR Management team to turn negative issues around. Publicist introduce media exposure for their clients. They provide the press with the right information in certain manner that promotes the client’s image. Generally publicist are the ones who make sure a celebrity or a company retains a reputable image with the public. If the client makes a blunder in his speech or a slightly negative commentary, it is the publicist who sets it right with the press. Mostly publicist get press attention by issuing press releases. These are general announcements sent out to media companies notifying them of their client’s latest projects, new developments, or other new endeavors. Umbrella publicist also cultivate relationships with the press. They try to be present during important events like awards ceremonies, social parties, and press conferences. Umbrella’s Publicist guide the press and provide them need-to-know facts about their clients. Our publicist recognize the story certain journalist want to write about. Our publicist understand which publication or TV/Radio shows could be interested in such topic. They are able to determine which one caters to their target audience.
Business Organization-
Umbrella business organization services is built on the understand that a organized and professionally bounded business is more likely to be successful. This service is dedicated to helping your business grow beyond administrative objectives. We show you how to downsize documentations and records through our archiving program. Proper records can resolve a number of business issues that could come about from legal obligations, personal liabilities, to contractual agreements.
Branding and/or Trademark Management-
Branding and Trade Marking is vital to a business. The American marketing Association {AMA} defines a brand as a ’Name, term, sign, symbol, or design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Our team is skilled in the Branding of small and large businesses. We teach our clients that it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. We teach you that for your Brand to stand on the values of the customers that it has to resonate with them. The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes user Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experience and perceptions, some of which you can influence, and some that you cannot. Umbrella gives you all the tools to achieve maximum branding status.
Business Legalization-
The legalization of your business is important. Umbrella will help you to get all legal licensing, tax documents and filing, and other documentation to legalize your company. Copyrights and trade marking of your companies name, logo, slogan, call letters and etc is a paperwork nightmare. Umbrella’s agents specialize in all of these documents and more. Including but not limited to business accounts, EIN Numbers, employee applications processing, contract writing, proposal writing and filing, sponsorship request and etc.
